Crowd Funding Success Code

Great ideas die without funding — crowdfunding changed that. Crowd Funding Success Code walks you through launching a campaign that actually gets backed: choosing the right platform (Kickstarter, IndieGoGo, CrowdCube), setting goals, building video presentations, and promotions that generate real buzz.

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Introduction. Crowdfunding. The word drums up all kinds of visions for the average person. Small startups exploding in popularity overnight. Companies on the verge of financial collapse being saved by a capital injection received through crowdfunding.

Crowdfunding came into popularity at a time when it was desperately needed. As traditional loans became nearly impossible for new companies to get, crowdfunding saved the start-up world by providing a way for new and emerging companies to find the funding they need. Its brilliance lies in a couple of small features: companies typically do not have to pay back their funding — they receive donations rather than loans.

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